Email Design System

Picnic faced a problem with their email communications - the design was outdated and scattered with little consistency between emails. Therefore, my goal was to implement a design system for emails that would set a standard company-wide for use by designers and developers alike.

Digital Design

To begin, I helped devise a colour palette, header and paragraph styles, variable footers, and buttons. I compiled these elements into a Figma library which could be applied by toggling the assets on any new document.

From there, I created a generic email template with consistent padding and hierarchy amongst styles to provide the development team with a toolkit to consistently apply styling across all email designs.

Since 2022, we have updated over 200 email designs and continue to implement the new design template across all email communications.

Email Design System

Picnic faced a problem with their email communications - the design was outdated and scattered with little consistency between emails. Therefore, my goal was to implement a design system for emails that would set a standard company-wide for use by designers and developers alike.

Digital Design

To begin, I helped devise a colour palette, header and paragraph styles, variable footers, and buttons. I compiled these elements into a Figma library which could be applied by toggling the assets on any new document.

From there, I created a generic email template with consistent padding and hierarchy amongst styles to provide the development team with a toolkit to consistently apply styling across all email designs.

Since 2022, we have updated over 200 email designs and continue to implement the new design template across all email communications.

Email Design System

Picnic faced a problem with their email communications - the design was outdated and scattered with little consistency between emails. Therefore, my goal was to implement a design system for emails that would set a standard company-wide for use by designers and developers alike.

Digital Design

To begin, I helped devise a colour palette, header and paragraph styles, variable footers, and buttons. I compiled these elements into a Figma library which could be applied by toggling the assets on any new document.

From there, I created a generic email template with consistent padding and hierarchy amongst styles to provide the development team with a toolkit to consistently apply styling across all email designs.

Since 2022, we have updated over 200 email designs and continue to implement the new design template across all email communications.

© Claire Clover 2023