Email Design System
Picnic faced a problem with their email communication. The designs were outdated and lacked company-wide quality standards. I helped design and implement a design system in Figma together with developers, enabling even non-designers to create emails using a pre-made template.
From there, I created a generic email template with consistent padding and hierarchy amongst styles to provide the development team with a toolkit to consistently apply styling across all email designs.
Here, you can see the design implemented across various email campaigns. Hundreds of existing emails were redesigned in the new style, along with new ones going forward.
