Make a Statement Campaign
The “Make a Statement” campaign is focused on encouraging young people in Nebraska to attend higher-education within the state. A large focus was on encouraging first-generation students to attend by showcasing the fact that the Nebraska State College System (NSCS) is an affordable education that offers a wide variety of learning experiences through hands-on training. During this project I worked closely with the Director of Strategic Initiatives and Communications at the NSCS, and art director, Scott Claypool, at UNANIMOUS.
Branding Campaign Print
Using the marketing strategy from both UNANIMOUS and the NSCS, I was tasked with designing materials appropriate for the four call-to-actions within the campaign.
From here, I worked with the art director at UNANIMOUS to design four print & digital brochures to emphasize these quadrants. I helped choose appropriate photography from a library provided to us by the universities, created a library of icons (stock and custom) to reflect the main call-to-actions within each initiative, and chose student testimonials that also accurately reflected each initiative
Small library of custom vector icons for use across design materials.
Finally, I created a variety of social media formats for Facebook and Twitter.
Make a Statement Campaign
The “Make a Statement” campaign is focused on encouraging young people in Nebraska to attend higher-education within the state. A large focus was on encouraging first-generation students to attend by showcasing the fact that the Nebraska State College System (NSCS) is an affordable education that offers a wide variety of learning experiences through hands-on training. During this project I worked closely with the Director of Strategic Initiatives and Communications at the NSCS, and art director, Scott Claypool, at UNANIMOUS.
Branding Campaign Print
Using the marketing strategy from both UNANIMOUS and the NSCS, I was tasked with designing materials appropriate for the four call-to-actions within the campaign.
From here, I worked with the art director at UNANIMOUS to design four print & digital brochures to emphasize these quadrants. I helped choose appropriate photography from a library provided to us by the universities, created a library of icons (stock and custom) to reflect the main call-to-actions within each initiative, and chose student testimonials that also accurately reflected each initiative
Small library of custom vector icons for use across design materials.
Finally, I created a variety of social media formats for Facebook and Twitter.
Make a Statement Campaign
The “Make a Statement” campaign is focused on encouraging young people in Nebraska to attend higher-education within the state. A large focus was on encouraging first-generation students to attend by showcasing the fact that the Nebraska State College System (NSCS) is an affordable education that offers a wide variety of learning experiences through hands-on training. During this project I worked closely with the Director of Strategic Initiatives and Communications at the NSCS, and art director, Scott Claypool, at UNANIMOUS.
Branding Campaign Print
Using the marketing strategy from both UNANIMOUS and the NSCS, I was tasked with designing materials appropriate for the four call-to-actions within the campaign.
From here, I worked with the art director at UNANIMOUS to design four print & digital brochures to emphasize these quadrants. I helped choose appropriate photography from a library provided to us by the universities, created a library of icons (stock and custom) to reflect the main call-to-actions within each initiative, and chose student testimonials that also accurately reflected each initiative
Small library of custom vector icons for use across design materials.
Finally, I created a variety of social media formats for Facebook and Twitter.