Loyalty Pilot Program
Together with data analysts, UX researchers, product designers, and copywriters at Picnic, we launched a loyalty pilot program in Q4 of 2022. Our goal was to create an incentive-based loyalty program to motivate customers to reach a spend of €400 per month.
Wider view of the full in-app flow. We wanted to make each stage as clear as possible to the customer, so that it was easy for them to understand their progress throughout the month. The progress bar is paired to their exact point count, with obvious notifications that appear when they've reached a milestone. The notifications stay in place until the customer interacts with them.
I also designed an email journey which introduces customers to the concept of the program. Once the customer reaches a certain spend amount, they receive automated emails at specific intervals reminding them to redeem their free gift(s).
Finally, I created a landing page which provides additional information to customers who wish to learn more about the program.
