Loyalty Pilot Program
Together with data analysts, UX researchers, UI designers, and copywriters at Picnic, we launched a loyalty pilot program in Q4 of 2022. Our goal was to create an incentive-based loyalty program to motivate customers to reach a spend of €400 per month.
Within the existing Picnic app design system, I helped create visual assets and wireframe flows in Figma together with the team of UI designers.
Wider view of the full in-app flow.
I also designed an email journey which introduces customers to the concept of the program. Once the customer reaches a certain spend amount, they receive automated emails at specific intervals reminding them to redeem their free gift(s).
