BOAT Amsterdam

With many ticket-booking platforms, customers are frequently confused about the inclusiveness of their ticket. Working as a canal cruise host for BOAT Amsterdam, I helped create a simple ticketing system for customers to clearly understand which package they purchased. I collaborated with the office team to name the packages, using colors to visually identify the level (gold = premium, blue = deluxe, red = regular).

Secondly, BOAT wanted to create an eye-catching sign for walk-in cruises which would be visible by pedestrians. Naturally, the most important elements were the tour type, price and company name.